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See Rumelt's books: Diagnosis, guiding policies, and an action plan.

There can be nothing fuzzy about a strategy!

Not too long ago I heard him rephrase "strategy" as "action agenda" to steer people away from all the meaningless ideas about what constitutes strategy. I've used that one a few times since.

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I like this. Might be time for a good strategy bad strategy reread!

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His follow up, The Crux, is awesome too.

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