Product nuggets: Sora, ClickUp, and Scroll Viewport
Stating your product's weaknesses upfront, an interesting pricing tactic, and a tool that's saved me hundreds of hours. Welcome to Product Nuggets!
Stating your weaknesses upfront
Sora has made all the news lately. Sora is OpenAI's latest product. It can generate realistic videos from a simple prompt.
It's pretty impressive.
What caught my eye is this little section on their website:
I love this.
OpenAI tell us, up front, what the weaknesses of their product are. They even show examples of the product messing up.
This is something anyone can steal. It doesn't even have to be weaknesses. It can simply be a 'We're not much of a fit for these use cases'.
By setting the customer's expectations upfront, you save precious time and increase the quality of your leads.
A pricing experiment by ClickUp
A little while back, I noticed ClickUp experimenting with letting customers set their preferred prices. See below their 'Unlimited' plan:
Clicking this text takes the user to a sales form that includes an opportunity to set a price.
This is so super cool! And you can find it... nowhere.
ClickUp seem to have removed this cool little experiment from their pricing page.
Oh well.
If any of my readers work at ClickUp, I would love to hear how this performed 👀
This experiment might teach you an interesting thing or two about your customers. How price-sensitive are they really? Is your pricing far off?
It's low stakes too since the form sends the user to your sales team. You don't have to take the deals. But you might close more deals and learn a lot. Win-win.
Create public documentation from Confluence
Quick shoutout for Scroll Viewport, a Confluence app to turn your private space into public docs.
This allows me to manage my docs on Confluence and merge the changes when I'm ready.
The tool then creates a website with navigation, layouts, and more.
I have no affiliation with this tool. It's just incredibly neat.