PM Wargame: Lyft is considering a freemium model. Should they do it?
alexdebecker.substack.com
The board Lyft introduced a bike product back in 2018. Since then, awareness and adoption have been slow. When consumers hear 'Lyft', they think 'car rides'; not bikes. The senior leadership team is considering a freemium model. As a product manager at Lyft, you're put in charge of figuring out whether this is a good idea or not.
PM Wargame: Lyft is considering a freemium model. Should they do it?
PM Wargame: Lyft is considering a freemium…
PM Wargame: Lyft is considering a freemium model. Should they do it?
The board Lyft introduced a bike product back in 2018. Since then, awareness and adoption have been slow. When consumers hear 'Lyft', they think 'car rides'; not bikes. The senior leadership team is considering a freemium model. As a product manager at Lyft, you're put in charge of figuring out whether this is a good idea or not.